Services — Organic
SEO → Local SEO & GMB → Link Building →
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Paid Search → Paid Social → Paid Ads Creative →
Services — Content & Brand
Content Marketing & PR → Social Media Marketing → Email Marketing → Branding & Creative →
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London, UK — Est. 2019

We Don't Do Average. Never Have.

Perfozi was built by people who spent years watching brands overpay agencies for mediocre work delivered by people who'd never run a campaign with their own money. We left. We built the agency we always wished existed. Senior specialists on every account. Revenue-linked fees. And the ruthless honesty most agencies are too nervous to offer.

No juniors on your account. Ever.
KPI-linked fees — we win when you win
Rolling monthly agreements — no lock-in
Zero ad spend mark-up — guaranteed
Senior-Only DeliveryNo Juniors On Your Account KPI-Linked FeesNo Lock-In Contracts Transparent ReportingRevenue Over Vanity Real Specialists. Real Results.London HQ. Remote-First. Senior-Only DeliveryNo Juniors On Your Account KPI-Linked FeesNo Lock-In Contracts Transparent ReportingRevenue Over Vanity Real Specialists. Real Results.London HQ. Remote-First.
By The Numbers

Five years of building
something worth being proud of.

138
Active clients across 14 industries and 6 countries
£18M+
Annual ad spend managed across Google, Meta, Microsoft and TikTok
26
Senior specialists across 9 marketing disciplines — zero generalists
NPS 78
Client satisfaction score — tracked quarterly, published honestly
Our Manifesto

Four principles that
have never changed.

These aren't values from a workshop. They're the decisions we made before signing our first client — and the ones we've made every day since.

Some of them cost us pitches. We've lost business because we told a prospect their brief was wrong. We've lost business because we refused to guarantee a ranking position. We've kept every principle anyway.

The businesses that stayed because of these principles are the ones still with us three, four, five years later.

01
Senior or nothing.
The specialist who wins your business is the specialist who works your account. This is written into every contract we sign. No bait-and-switch. No handover to a 23-year-old two months in. If we can't staff your account at senior level, we tell you before you sign — not after.
02
Skin in the game.
We agree KPIs — real ones, written into your contract — before we start. Miss them by a defined margin? Your fee drops proportionally. This is the only model that genuinely aligns what's good for us with what's good for you. If your competitors are still paying flat retainers, ask why their agency is so confident about that arrangement.
03
Honesty before comfort.
We'll tell you when something isn't working before you notice it in the results. We'll tell you when your brief is wrong. We'll tell you when a channel isn't right for your business — even when selling you that channel would make us money. Short-term discomfort from honesty is better than long-term damage from the alternative.
04
Revenue over optics.
Impressions. Followers. Engagement rate. Brand lift. These metrics matter — but they're not the point. The point is revenue. Every strategy we build is ultimately answerable to one question: did it grow the business? If the answer is no, no amount of impressive-looking reporting makes the work good.
Leadership

The people who
built this — and still
run your account.

Perfozi was founded by two senior practitioners who left successful agency and in-house careers to build something more honest. They still work directly with clients today. When you sign with Perfozi, you're getting a founder-level specialist, not someone reading from a brief handed to them.

Between them, our founders bring over 20 years of combined senior experience across performance marketing, organic search, and growth strategy — across brands from bootstrapped startups to enterprise companies.

Vikas Jain
Founder & CEO
Vikas Jain
Founder & CEO
Vikas founded Perfozi with a clear vision — to build a performance marketing agency where clients work directly with senior specialists, not account managers. With over a decade of experience driving growth across paid media, SEO, and digital strategy, he leads every client relationship personally.
12 yrs experience
Vikram Rathore
Co-Founder & COO
Vikram Rathore
Co-Founder & COO
Vikram oversees operations, client delivery, and the specialist team at Perfozi. His background spans paid search, SEO, and performance strategy across a wide range of industries. He ensures every campaign is executed to the standard he would hold himself to — which is the only standard Perfozi accepts.
10 yrs experience
JH
PS
SM
TB
RP
+21

Meet the full team of 26 specialists.

Browse every specialist by discipline, industry experience, tool knowledge, and availability. Filter to find your exact match — or let us recommend the right fit based on your goals.

Meet the Full Team
What We Do

Nine disciplines.
Every one staffed by a specialist.

We don't offer services we can't staff with genuine expertise. Every discipline below has a dedicated senior specialist — not a generalist who's "also good at it."

SEO
Technical · Content · Local
Technical audits, content strategy, Core Web Vitals, and link authority — the organic engine that compounds forever.
Explore SEO →
Paid Social
Meta · TikTok · LinkedIn · Pinterest
Creative-led paid social campaigns that build demand and convert it — not just traffic that bounces.
Explore Paid Social →
Paid Search
Google Ads · Microsoft · Shopping
High-intent PPC that captures buyers at the exact moment they're ready to act — ROAS-linked, zero media mark-up.
Explore Paid Search →
Email Marketing
Klaviyo · HubSpot · Lifecycle
Full lifecycle automation — welcome flows, abandoned cart, win-back — generating revenue 24 hours a day without ongoing effort.
Explore Email →
Content & PR
SEO Content · Digital PR · Editorial
Content that ranks, earns links, and builds authority — not content volume for its own sake.
Explore Content →
Link Building
DR50+ · Editorial · Digital PR
White-hat authority links from real publications — earned, never bought. 2,800+ editorial placements and zero penalties.
Explore Link Building →
Social Media
Instagram · LinkedIn · TikTok · YouTube
Organic social management that builds brand equity — strategy, content, community, and analytics as one joined-up system.
Explore Social Media →
Branding & Creative
Brand Identity · Ads Creative · Packaging
Visual identity and paid ad creative that makes your brand memorable — and makes your paid media work harder.
Explore Branding →
Local SEO & GMB
Map Pack · Citations · Multi-Location
Google Maps Pack dominance for local and multi-location businesses — turning local searches into local customers.
Explore Local SEO →
How We Work

The way we operate
is part of what we sell.

These aren't policies written by an HR team. They're the decisions we made before signing our first client — and the ones we make every day we're in business.

01 — Selective by design
We only take clients we can genuinely help.
If we don't believe the conditions for success are in place — the budget isn't right, the product isn't differentiated, the landing page won't convert — we say so before you sign anything. Saying yes to the wrong client isn't a win. It's a slow loss for both sides.
02 — Radical transparency
We choose the metrics that actually matter.
Every agency can make performance look good by choosing the right metrics. We don't. We agree reporting frameworks before work starts — and we include the numbers that are uncomfortable when results are mixed, not just the ones that look impressive.
03 — Your accounts, your ownership
Your data and accounts stay yours. Always.
You own your ad accounts, analytics, GSC, and CRM. We never set up platforms in our own name to create dependency. If you leave tomorrow, you take everything with you. That's not generosity — it's the only ethical way to operate in this industry.
04 — Rolling, not locked
Monthly agreements. Stay because it's working.
We don't do 12-month lock-ins. Every engagement is rolling monthly after the initial project phase. If we're not delivering results worth paying for, you should leave — and so should we. The arrangement needs to be good for both sides every single month, or it isn't working.
Perfozi vs. Everyone Else

Specific differences.
Not just claims.

✕
The Typical Agency Experience
✕
Senior specialist pitches your account. Junior takes over after onboarding. You find out 6 weeks in when the results plateau.
✕
12-month lock-in from day one. "We need time to show results." Results never quite materialise.
✕
Ad spend marked up 10–20% without disclosure. You think your CPM is £8. It's actually £6.50.
✕
Reporting built to look good. Metrics chosen to flatter performance rather than reflect it honestly.
✕
Same flat retainer regardless of results. No incentive to outperform the agreed scope.
✕
Generic strategy decks with your logo added. The same playbook recycled across 40 clients in your niche.
✓
The Perfozi Difference
✓
Written into your contract: the specialist who presents your strategy is the specialist who executes it. No exceptions, no surprises.
✓
Rolling monthly agreements after the initial project phase. Stay because the results justify staying — not because a lawyer said you have to.
✓
Zero ad spend mark-up. You pay platforms directly. We never touch your media budget. No hidden margins, ever.
✓
Agreed reporting frameworks before work starts. Including the metrics that look bad when things aren't working. Especially those.
✓
KPI-linked fees written into every contract. Miss agreed targets? Your fee reduces proportionally. Win when you win only.
✓
Bespoke strategy built around your specific audience, competitive landscape, and commercial objectives. Not recycled from a competitor's playbook.
What Clients Say

Words from people who
stayed past month three.

E-Commerce
★★★★★
The first agency we've worked with where the person who pitched us is still the person managing our account 18 months later. That alone changed everything about the relationship.
MR
Marcus Reynolds
CMO, DTC Homeware Brand · £8M ARR
B2B SaaS
★★★★★
They told us our landing page wouldn't convert before they'd run a single ad. We pushed back. They were right. That kind of honesty is rare and worth paying for.
JL
Jessica Liu
Head of Growth, HR SaaS Platform
Legal Services
★★★★★
Our previous agency's reporting always looked great. Perfozi's first report showed us why we weren't growing. Uncomfortable reading. Exactly what we needed.
AP
Adam Pearce
Managing Partner, London Law Firm
Retail
★★★★★
KPI-linked pricing was the thing that sold us. Every other agency we spoke to immediately said "we can't guarantee results." Perfozi said "we'll put it in the contract." Different conversation entirely.
FH
Fiona Harris
Founder, Independent Fashion Brand
Finance
★★★★★
26 months in. Same specialist on our account as day one. I've never experienced that at any agency before Perfozi and I've worked with seven.
RM
Richard Mills
Marketing Director, Fintech Platform
Healthcare
★★★★★
They turned down our initial brief and told us why. That had never happened before. We redesigned the brief together. Results followed within 60 days.
SC
Samira Chowdhury
COO, Digital Health Brand
Ready when you are

Stop paying for average.
Start paying for results.

No pitch team. No deck recycled from last quarter. Just a senior specialist, a frank conversation about what your business actually needs, and a contract that only asks you to stay while it's working.

Browse Our Specialists Read Our Thinking →